Automotive Sizzle Reel
When I was a kid my father used to flip cars and sell them for a profit. Every time he was bringing a new car home I remember being so fascinated by their different shapes and forms. The passion of cars has been with me to this day and growing each day.
The client wanted to quickly and easily explain the reason extending the fender flares of Dodge Challenger Hellcat in necessary. Awareness was the first goal of this project, second was to inspire the vehicle owners to do more with their cars, and the last was to ensure quality, and excellent service.
First step was to create a logo ID, and specify colors to make the mark stand out. Next, I’ve created a series of photos featuring the flares on vehicles including easy to grasp graphic overlays. Then, It was a minute long product video. An installation video that explain how to DIY install of the parts was created to show the ease of the experience. Last was a simple Square Space website to sell the product directly to consumers. I have also designed a few hats and t-shirts as a bonus.